Meta AI: the assistant built into WhatsApp, Instagram and Facebook
Meta AI is Meta's AI assistant, available right inside WhatsApp, Instagram, Facebook and Messenger, as well as on meta.ai and in a dedicated app. It's free for everyday use, with Meta One subscriptions for creating more images and videos.
Data as of October 22, 2026
Key figures
| Developer | Meta |
|---|---|
| Country | United States |
| Launched | September 2023 |
| Free version | Yes, limited |
| Plans | from $7.99 per month |
| Official website | meta.ai |
Features
| Features | |
|---|---|
| Web search | Not disclosed |
| Agent mode | Not disclosed |
| File upload | Not disclosed |
| Image generation | Yes |
| Voice mode | Yes |
| Memory | Not disclosed |
| Code execution | Not disclosed |
| Autonomous browsing | Not disclosed |
Where to use it
| Where to use it | |
|---|---|
| Web | Yes |
| iPhone | Yes |
| Android | Yes |
| Windows | Not disclosed |
| macOS | Not disclosed |
| Browser extension | Not disclosed |
| French interface | Yes |
| Spanish interface | Yes |
Privacy
| Privacy | |
|---|---|
| Opt out of training on your chats | Yes |
| Temporary chat | Not disclosed |
| EU data residency | Not disclosed |
Where to find Meta AI
Launched in September 2023 by Meta, Meta AI stands out because there’s nothing to install: it’s already inside the group’s messaging and social apps. In WhatsApp it appears as a separate chat and a search bar; in Instagram and Facebook it’s part of search and messaging. There’s also a website, meta.ai, and a standalone app.
The assistant runs on Muse Spark, a model Meta introduced in April 2026. It answers questions, drafts messages, creates images and, depending on the country, can talk with you like a voice assistant.
Free, with Meta One as an option
Meta AI is free. In September 2026, Meta launched Meta One, a set of subscriptions bundling perks across its apps. In the US, Meta One Core is listed at $7.99 a month and Meta One Premium at $19.99 a month, the latter giving the most room to create images and videos with Meta AI. Meta notes that offers and prices vary by country, and availability in Europe hasn’t been confirmed.
Don’t mix them up: Muse, the personal agent launched in the US in September 2026, is a separate product from Meta AI.
In Europe: a lighter version and a right to object
Meta AI arrived in the European Union in March 2025 with a limited, text-focused version. On privacy, Meta uses your interactions with Meta AI and public content from adult accounts as training data. Private messages with friends and family are not used unless you share them with Meta AI. To refuse, fill in the objection form Meta provides. Meta explains the process in its official announcement for Europe.
Avoid sharing personal details with Meta AI that you wouldn’t want used. To compare its features and settings with other assistants, see the AI assistants comparison.
Models used
- Muse Spark
Strengths
searching with sources · creating images
Comparisons
AI assistants
Frequently asked questions
Is Meta AI free?
Yes, Meta AI stays free for everyday use. Meta One subscriptions, announced in September 2026, mainly add more image and video generation. Pricing and availability vary by country.
What is the difference between Meta AI and Muse?
Meta AI is the free assistant built into Meta's apps. Muse is a separate personal agent that Meta launched in the US in September 2026. As of October 22, 2026, only Meta AI is offered in Europe, in its text-based version.
Does Meta use my messages to train its AI?
In the European Union, Meta says it uses interactions with Meta AI and public content from adults, but not private messages with friends and family. Accounts of under-18s are excluded. A form lets you object to this use.
Is Meta AI available in Europe?
Yes, since March 2025, with a version focused on text chat in six languages. Some features available in the US are not offered in Europe.
Data sources
Data as of October 22, 2026
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