Alexa+: Amazon's rebuilt Alexa, countries, pricing and limits

How it differs from the old Alexa

Classic Alexa responded to fixed commands. Alexa+ runs on large language models available through Amazon Bedrock, the cloud platform from Amazon, though the specific models aren’t named. The upshot is a voice assistant that understands loosely phrased requests and can chain several steps together.

Amazon highlights three abilities:

1. taking action: ordering food, booking a restaurant, a ride or a service. Here it behaves like an AI agent, relying on local partners such as OpenTable in the UK or TheFork in Spain;
2. remembering: a memory of your preferences and the conversation so far;
3. handling content: sending an email or an attachment, looking things up.

Alexa+ works on Echo devices, Fire TV, the Alexa app and, in some countries, Alexa.com.

Where it’s available and what it costs

As of October 22, 2026, Alexa+ is fully available in the US and in Canada, where it has worked in both English and French since June 11, 2026. Free early access is open in the UK, Spain, Italy, Germany, Austria, France, Mexico, Brazil, Australia and India. To join, you either buy a new compatible Echo or sign up online for an invitation.

Market	Without Prime	With Prime
United States	$19.99/month	Included
Canada	CAD 27.99/month	Included
United Kingdom	£19.99/month after early access	Included
Eurozone (FR, DE, AT, ES, IT)	€22.99/month after early access	Included

In practice, Prime members don’t need to think about price. For everyone else, it costs more than most AI assistant subscriptions.

Privacy settings worth a look

A smart speaker listens inside your home. The Alexa Privacy dashboard lets you replay and delete recordings and set how long they’re kept. The pages we checked don’t mention a way to opt out of model training or EU data hosting. If you’re in Europe, GDPR applies, and anyone else living with you is recorded too.

Limits

Agent features depend on which partners operate in each country, so something that works in the US may not exist where you live. A misheard request can turn into an unwanted order or booking: check confirmations. To see how it compares, use our AI assistants comparison.

Official source: Amazon’s international launch announcement.