Subtitles and dubbing
Submagic: review, pricing, data and alternatives
Submagic lets people editing videos generate and customize subtitles, remove silences and failed takes, and add illustrative footage and sound effects. It also translates subtitles and extracts short clips from longer videos. There is no free tier; the first paid plan costs $12 per month. Access and transparency score: 50/100, #7 of 7 in its category.
What is Submagic?
Submagic lets people editing videos generate and customize subtitles, remove silences and failed takes, and add illustrative footage and sound effects. It also translates subtitles and extracts short clips from longer videos.
According to its documentation, Submagic lets you:
- generate subtitles and customize their appearance
- remove silences and failed takes
- add illustrative footage and sound effects
- translate subtitles
- extract short clips from a long video
We file it under Subtitles and dubbing, the category of tools to subtitle and dub videos, and it also overlaps with aI video editing and short-form social video. The category lists 7 verified tools on this site.
The publisher is TURBO STUDIO S.A.S., based in France.
Who is it for?
It is mostly useful to these profiles: video creators, social media managers, and marketers. The need it covers is simple to state: subtitle and dub videos.
Submagic is a good candidate if:
- you plan to connect it to your tools or automations through its API
Before deciding, run a trial on a real task and measure the time saved: it is the only criterion that really counts.
How much does Submagic cost?
Pricing model: paid. No permanent free plan is offered.
The first paid plan costs $12 per month (Starter, per member, billed annually; USD 19 with monthly billing. Trial offered), according to the pricing page, checked on October 24, 2026.
Per month, that is cheaper than the category median ($18 per month, based on tools with a published price).
To estimate what the same work would cost done directly with an AI model, use our API price calculator. Prices change often: always check the official site before subscribing.
Data and privacy
According to its privacy policy, data is processed in several regions depending on the plan.
Exporting your content: MP4. Being able to get your data back makes switching tools easier later.
Three habits apply to every AI tool:
- turn off the use of your content for training if the option exists
- use a work account separate from your personal account
- review everything the tool produces before publishing or sending it
Platforms, languages and API
Submagic runs on: web browser and API.
Interface languages are not specified.
A public API lets you call it from your own programs or an automation tool, and plug it into an AI agent.
How we scored it
Our 50/100 score does not judge output quality: it measures what can be publicly verified about access to the tool, its openness and how far the publisher can be trusted.
| Criterion | Points | What counts |
|---|---|---|
| Access | 10/30 | free tier, published price, French interface |
| Openness | 20/30 | API, data export, open code |
| Trust | 20/40 | identified publisher, declared hosting, age, presence in reference lists |
The full calculation is explained on our method page.
Comparison with alternatives
Submagic against other tools in the subtitles and dubbing category:
| Tool | Free | Entry price | API | Score |
|---|---|---|---|---|
| Submagic | No | $12 per month | Yes | 50 |
| Rask AI | Yes | $329 per year | Yes | 75 |
| Dubverse | Yes | $18 per month | Yes | 68 |
| BlipCut AI Video Translator | Yes | $9.99 pay as you go | – | 63 |
| Captions | Yes | $24.99 per month | Yes | 60 |
| Translate.video | Yes | $9 per month | – | 58 |
| VMEG | Yes | not published | Yes | 53 |
Verdict
Submagic publishes little verifiable information: look at the better-scored alternatives first.
Strengths
- Cheaper than its category median
- Public API
Limitations
- No free tier
Alternatives
- Rask AIfree tier
- Dubversefree tier
- BlipCut AI Video Translatorfree tier
- Captionsfree tier
- Translate.videofree tier
- VMEGfree tier
Categories and jobs
Learn more
Frequently asked questions
Is Submagic free?
No, there is no permanent free plan. The first paid plan costs $12 per month.
Where is Submagic data stored?
According to the publisher, in several regions depending on the plan.
Does Submagic have an API?
Yes, a public API is documented.
What are the alternatives to Submagic?
In the same category: Rask AI, Dubverse, BlipCut AI Video Translator, and Captions.
Submagic or Rask AI: which one to choose?
Rask AI has a free tier, Submagic does not, Submagic starts at $12 per month, Rask AI at $329 per year, and our score is 50/100 for Submagic and 75/100 for Rask AI. Try both on the same task before paying.
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Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score