AI tools by job
AI tools for social media managers: our selection (93)
For social media managers, we selected 93 verified AI tools across 20 categories, 79 of them with a free tier. Best scored: Pictory, Buffer, and Picsart.
AI for social media managers
AI can help you draft posts, adapt existing content and prepare visual options for social accounts. It works best when you provide an approved message, relevant context and clear tone guidance. It cannot replace your understanding of the community or your judgement when a complaint becomes sensitive. During a working day, you might start with an approved article, draft captions with SocialBu and review them before scheduling publication. Pictory can turn text or a web page into a video. You still need to check that the adaptation preserves the meaning and uses material you are entitled to publish. Any time saving depends on the editing required. Moderation, difficult conversations and decisions about when to speak need human attention. A useful workflow keeps that attention available while reducing repetitive preparation around content that has already been agreed.
Tasks where AI saves time
- Draft alternative captions using an approved message and the tone guidance established for your brand.
- Turn an authorised article into a draft video for an adaptation intended for social media.
- Remove a photograph’s background to prepare a visual that fits the account’s established brand templates.
- Generate image options from a defined brief, then select suitable directions for review and approval.
- Improve images intended for a post while checking that the edits preserve their original meaning.
- Edit a video through its transcript to remove unnecessary passages before completing your final review.
Our picks
Picks set by simple rules on the verified data, with no partnership:
- Best scored : Pictory. 81/100 on our access and transparency grid.
- Cheapest paid option : Dreamina. First plan at $0.29 per month.
- To keep data in Europe : DiffusionBee. Processing on your device.
In figures
Of the 93 tools selected for this job, 79 (85%) offer a free tier, 61% have a public API and 25 have a French interface. The median entry price, per month, is $12 (across 57 tools with a published price). 38 disclose where data is hosted, 2 of them in Europe or on device.
AI video generators
To create videos from text or images: 19 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Pictory Pictory lets people producing videos start from text, a web page, or a document. It supports editing through transcripts, adding subtitles and voiceov | Yes | $25 per month | Yes | United States | 81 |
| Higgsfield Higgsfield helps people generate video scenes and reference images. Users can define camera movements, keep a character across multiple scenes, and sy | Yes | $9 per month | Yes | Several regions | 73 |
| PrismPoster PrismPoster lets people creating multimedia content generate videos from photos or text, edit images, and compose songs with lyrics. It assembles medi | Yes | $3.36 pay as you go | Yes | Several regions | 73 |
| Pika Pika is for people creating videos from text or still images. It also lets users replace video elements, extend a clip, and transfer motion to another | Yes | $10 per month | Yes | Not disclosed | 71 |
| Fliki Fliki lets people creating videos start from a script or an article. It also supports generating voice narration, adding an avatar and subtitles, and | Yes | $28 per month | Yes | United States | 68 |
| Topview Topview serves people creating marketing videos or videos for social media. It starts from a script or product URL, generates scenes, and supports edi | Yes | $432 per year | Yes | Several regions | 68 |
| Neural Frames Neural Frames creates video clips from songs for people producing music content. It lets users define characters, edit scenes through written instruct | Yes | $312 per year | – | Not disclosed | 63 |
| PixVerse PixVerse lets people creating videos generate clips from text, animate photographs, or transform existing footage. It also controls camera movements, | Yes | $8 per month | Yes | Several regions | 63 |
AI image generators
To create images from text: 14 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Leonardo.Ai Leonardo.Ai lets people creating visuals generate images from descriptions and edit existing images. It also supports image resolution enhancement, vi | Yes | $12 per month | Yes | United States | 71 |
| Hotpot Hotpot lets people creating or editing images generate visuals from descriptions and portraits from photos. It also restores damaged photos, colorizes | Yes | $7 one-off payment | Yes | United States | 68 |
| Craiyon Craiyon lets people creating visuals generate images from descriptions and retouch photos using written instructions. It also supports background remo | Yes | $120 per year | No | Not disclosed | 66 |
| Magnific AI Magnific AI helps visual content creators generate images from descriptions and edit photos using instructions. It also supports image enlargement, ba | Yes | $14.5 per month | Yes | Not disclosed | 65 |
| APOB AI APOB AI lets users create a virtual character with a consistent appearance and produce images of that character. It also supports image animation, lip | Yes | $72 per year | – | Several regions | 63 |
| Bing Image Creator Bing Image Creator lets people creating or editing visuals generate images from descriptions. It also supports editing uploaded images with instructio | Yes | not published | – | Several regions | 60 |
| Dezgo Dezgo lets image creators generate pictures from text or transform existing images while adjusting generation settings. It also creates videos from te | Yes | $0 pay as you go | Yes | Not disclosed | 58 |
| ImagineArt ImagineArt lets content creators generate images from text, create professional portraits, and retouch photos. It also supports making videos from ima | Yes | not published | Yes | Not disclosed | 58 |
AI photo editing
To edit, cut out and upscale photos: 9 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Picsart Picsart lets content creators remove backgrounds and objects, enhance images, and generate images and videos. It also supports batch image editing and | Yes | ¥1,699 per month | Yes | Several regions | 80 |
| HitPaw Online Photo Enhancer HitPaw Online Photo Enhancer lets people editing photos increase resolution and reduce blur or visual noise. It also restores old photos and improves | Yes | $9.99 pay as you go | Yes | Several regions | 73 |
| Fotor Fotor lets users edit photos, improve sharpness and resolution, and remove backgrounds or objects. It also restores old photos and creates images, col | Yes | not published | Yes | United States | 68 |
| Magic Eraser Magic Eraser serves people who want to remove objects, people, or text from photos. Users can mark an area with a brush, process multiple images, and | Yes | not published | – | United States | 66 |
| Bigjpg Bigjpg lets users enlarge images up to sixteen times while reducing visual noise and improving illustration edges. It also supports processing multipl | Yes | $6 one-off payment | Yes | Not disclosed | 63 |
| Lensa AI Lensa AI helps people editing their photos retouch portraits, remove objects, and improve sharpness or lighting. It also offers virtual hairstyle try- | Yes | not published | – | Several regions | 56 |
| Stillgram Stillgram helps travelers remove passersby from photos and selfies while choosing which people to keep. It also creates a short video showing the pass | Yes | $2.99 per month | – | Not disclosed | 53 |
| Remini Remini sharpens blurry photos, restores details in old photos and reduces image noise. It serves users who also want to upscale photos or videos and c | Yes | not published | – | Not disclosed | 43 |
Graphic design
To create visuals, logos and assets: 9 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Canva Canva supports people creating visuals from templates or generating images from descriptions. It also allows users to remove photo backgrounds, prepar | Yes | $144 per year | Yes | Several regions | 78 |
| Recraft Recraft is for people creating illustrations, images, and editable vector drawings. It also converts images into vectors, removes or replaces backgrou | Yes | $12 per month | Yes | Several regions | 68 |
| Canvora Canvora serves users creating visuals from text or documents. It supports social posts, carousels, brand colors and logos, visual editing, multilingua | Yes | $19 per month | Yes | Not disclosed | 58 |
| Playground Playground helps people create visuals from descriptions and adapt logo or poster templates. Users can edit image objects and text, remove backgrounds | Yes | $12 per month | Yes | Not disclosed | 58 |
| Stockimg AI Stockimg AI creates images, logos, and illustrations for people preparing visual content. It also edits images using written instructions and supports | Yes | $19 per month | Yes | Not disclosed | 58 |
| Microsoft Designer Microsoft Designer lets people creating visuals generate images from descriptions. It also helps compose invitations and posts, erase objects in photo | Yes | $99.99 per year | – | Not disclosed | 56 |
| Text2Infographic Text2Infographic turns text, web pages, or documents into infographics for people preparing visual content. It researches information, adds sources, a | Yes | $70 one-off payment | Yes | Not disclosed | 53 |
| FontVibe FontVibe lets users creating titles and social media visuals generate typographic compositions from a description. It applies visual effects to text a | Yes | $3.99 one-off payment | – | Not disclosed | 48 |
Social media
To create and schedule posts: 8 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Buffer Buffer is for people managing posts across several social networks. It lets them schedule content, write and revise posts with AI, answer comments fro | Yes | $5 per month | Yes | United States | 80 |
| SocialBu SocialBu helps people managing multiple social accounts write and schedule posts. It centralizes messages and comments, tracks mentions and performanc | Yes | $261 per year | Yes | United States | 78 |
| Hootsuite Hootsuite helps people manage multiple social networks. It supports scheduling posts, preparing text and images with AI, replying to messages from a s | No | $99 per month | Yes | United States | 65 |
| Taplio Taplio helps people publishing on LinkedIn find ideas, write with AI, and schedule content. It also tracks post results and organizes contact lists fo | No | $32 per month | Yes | Not disclosed | 53 |
| Opencord AI Opencord AI monitors keywords on X and Reddit for people prospecting on social media. It identifies relevant discussions, prepares replies adapted to | Yes | not published | – | Not disclosed | 43 |
| Letterfork Letterfork helps newsletter authors turn their writing into posts for seven networks. It analyzes their style, adapts length and structure, and lets t | Yes | $9 per month | No | Not disclosed | 38 |
| Postwise Postwise helps people write and schedule social media posts. It adapts texts to a custom voice and lets users publish their posts on X, LinkedIn, and | No | $37 per month | – | Not disclosed | 36 |
| Socialsonic Socialsonic helps people publishing on LinkedIn find ideas and write posts suited to their style. It identifies rising industry topics, schedules post | No | $13.33 per month | – | United States | 33 |
AI video editing
To edit and cut videos: 5 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| CapCut CapCut helps people edit videos, including content for social networks. It supports assembling and trimming clips, generating subtitles, removing vide | Yes | $19.99 per month | – | Several regions | 73 |
| Descript Descript edits videos through changes to their transcripts and cleans up voice audio. It serves people who want to remove hesitations, create subtitle | Yes | $16 per month | Yes | United States | 71 |
| invideo invideo lets creators and teams edit videos on a multitrack timeline and request cuts or changes from an agent. It also supports shot generation, voic | Yes | $120 per year | – | Not disclosed | 55 |
| VEED VEED lets people creating videos edit them in a browser and generate subtitles. It also supports video translation and dubbing, background noise reduc | Yes | not published | Yes | European Union | 55 |
| AISaver AISaver lets people editing visual content replace faces, animate images, and change clothing in photos. It also generates images from text, improves | Yes | $29 one-off payment | Yes | Not disclosed | 48 |
Short-form social video
To turn content into short clips: 5 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Klap Klap lets people posting on social media extract short clips from a long video. It reframes shots around speakers, adds animated subtitles, and schedu | Yes | $168 per year | Yes | Not disclosed | 68 |
| Recast Studio Recast Studio helps people turn podcasts or webinars into social media clips. It supports editing through transcripts, adding animated subtitles, prod | Yes | $170 per year | – | United States | 61 |
| OpusClip OpusClip helps social media video creators identify passages to turn into clips. It also reframes videos, adds subtitles, removes pauses and hesitatio | Yes | $15 per month | Yes | Not disclosed | 55 |
| Clippie AI Clippie AI lets people creating short social media videos start from a topic or templates. It generates scene images, adds voice narration, and produc | No | $179 per year | Yes | Several regions | 53 |
| InstaShorts InstaShorts helps TikTok video creators assemble short videos from imported footage. It provides an editable script, narration using a cloned voice, a | Yes | $49 per month | – | Not disclosed | 43 |
Advertising
To create and optimise ads: 4 tools. See the whole category.
| Tool | Free | Entry price | API | Data | Score |
|---|---|---|---|---|---|
| Creatify Creatify lets people preparing advertisements create videos from product listings. It writes advertising scripts, uses avatars to present messages, co | Yes | $10 per month | Yes | Not disclosed | 58 |
| Daydrm.ai Daydrm.ai lets people designing advertisements generate campaign concepts from a brief. It writes advertising film ideas, refines ideas through conver | Yes | $5 one-off payment | – | Not disclosed | 48 |
| Pencil Pencil helps advertising teams generate ad copy, visuals, and video variants. It also adapts ads to different formats, compares creative performance, | No | $11 per month | – | Not disclosed | 40 |
| Predis.ai Predis.ai lets people preparing advertising create ads from product links, videos with avatars, and social posts. It also supports publication schedul | No | $230 per year | Yes | Not disclosed | 40 |
Other useful categories
- Subtitles and dubbing : Captions, Translate.video, and Submagic
- AI writing tools : Anyword, LogicBalls, and RapidTextAI
- Marketing : Jasper, Publish7, and Waldium
- Product and fashion photos : Photoroom and SellerPic
- AI video avatars : HeyGen and Hedra
- General AI chatbots : Grok
- Animation : Viggle AI
- Voice cloning and changing : Voicemod
- Speech to text : Deciphr AI
- AI music : Audjust AI
- Audio and podcast : HarmonySnippetsAI
- AI content detection : SynthID Detector
Job-specific precautions
Check necessity and processing conditions before submitting private messages or personal information to a service. Protect account access and limit the permissions granted to connected tools. Verify rights for images, videos and identifiable people. Generated content should not imply that an unsupported event or testimonial is real. Review posts in context, including how their wording and imagery may be interpreted by the community. Sensitive complaints and emerging crises should follow your organisation’s approval and escalation rules. Keep a responsible person available to review decisions about public responses.
Where to start
Choose a repetitive task, such as drafting captions for content that has already been approved. Use SocialBu with tone guidance and the information needed for the post. Record preparation, revision and approval time, then compare it with your usual process on similar content. Keep publication under human control during the trial. Check that the wording suits the account and current context. If the same corrections keep appearing, improve the instructions before expanding the workflow to other tasks or accounts.
Want to go beyond a single tool? AI agents chain several tasks on their own; our quiz helps you pick one.
Other jobs
- Developers
- Marketers
- Content writers
- Graphic designers
- Video creators
- Podcasters
- Teachers
- Students
- Researchers
- Lawyers
- Accountants and finance teams
- Recruiters and HR
- Sales teams
- Customer support
- Small business owners
- Freelancers
- Project managers
- Data analysts
- Online retailers
- Real estate agents
- Healthcare professionals
- Architects and interior designers
- Musicians
- Translators
Learn more
Frequently asked questions
Which AI tools for social media managers?
The most useful categories are aI video generators, aI image generators, and aI photo editing. Top of our grid: Pictory, Buffer, and Picsart.
Can you start for free?
Yes: 79 of the 93 selected tools have a free tier, for example Pictory, Buffer, and Picsart.
Can I automate replies to comments?
Writing assistance can help prepare wording for routine enquiries. Check the conversation and account information before a reply is sent. Complaints, personal information and sensitive topics need appropriate handling. Establish a clear rule for passing the conversation to the responsible person when a routine response would be insufficient.
How can I avoid posts that all sound alike?
Start with real situations, questions from your community and material specific to your organisation. Explain the intended tone and purpose of each post. Remove generic wording and review the calendar as a whole. An account’s character also depends on editorial choices that you need to keep making yourself.
Can I turn an article straight into a published video?
First check that you have permission to adapt the text and any associated material. Pictory can turn text or a web page into video, but you need to review meaning, omissions and visual choices. Check the text displayed in the video as part of your publication approval.
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Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score