Spreadsheets and data analysis
Formula.dog: review, pricing, data and alternatives
Formula.dog lets spreadsheet users turn a request into an Excel or Google Sheets formula. It also produces small VBA macros and regular expressions, and explains or corrects formulas after feedback. A free tier exists; the first paid plan costs $5 one-off payment. Access and transparency score: 43/100, #11 of 13 in its category.
What is Formula.dog?
Formula.dog lets spreadsheet users turn a request into an Excel or Google Sheets formula. It also produces small VBA macros and regular expressions, and explains or corrects formulas after feedback.
According to its documentation, Formula.dog lets you:
- turn a request into an Excel formula
- create Google Sheets formulas
- produce small VBA macros
- build regular expressions
- explain a formula and correct it after feedback
We file it under Spreadsheets and data analysis, the category of tools to analyse data and spreadsheets, and it also overlaps with aI coding assistants. The category lists 13 verified tools on this site.
The service launched in 2022, which gives it some track record.
Who is it for?
It is mostly useful to these profiles: data analysts, accountants and finance teams, and small business owners. The need it covers is simple to state: analyse data and spreadsheets.
Formula.dog is a good candidate if:
- you want to try before paying
Before deciding, run a trial on a real task and measure the time saved: it is the only criterion that really counts.
How much does Formula.dog cost?
Pricing model: freemium (limited free use, then paid). A free plan is offered, usually limited in volume or features.
The first paid plan costs $5 one-off payment (Pack of 100 formulas, one-time purchase with no expiration), according to the pricing page, checked on October 24, 2026.
To estimate what the same work would cost done directly with an AI model, use our API price calculator. Prices change often: always check the official site before subscribing.
Data and privacy
The publisher does not clearly state where data is hosted. Assume your content may leave your region.
For professional use, check that a data processing agreement (DPA) is offered, and do not send customers' personal data or confidential documents without one.
No export feature is documented: keep a copy of your content elsewhere.
Three habits apply to every AI tool:
- turn off the use of your content for training if the option exists
- use a work account separate from your personal account
- review everything the tool produces before publishing or sending it
Platforms, languages and API
Formula.dog runs on: web browser.
The interface is available in 13 languages.
API availability is not documented.
How we scored it
Our 43/100 score does not judge output quality: it measures what can be publicly verified about access to the tool, its openness and how far the publisher can be trusted.
| Criterion | Points | What counts |
|---|---|---|
| Access | 30/30 | free tier, published price, French interface |
| Openness | 0/30 | API, data export, open code |
| Trust | 13/40 | identified publisher, declared hosting, age, presence in reference lists |
The full calculation is explained on our method page.
Comparison with alternatives
Formula.dog against other tools in the spreadsheets and data analysis category:
| Tool | Free | Entry price | API | Score |
|---|---|---|---|---|
| Formula.dog | Yes | $5 one-off payment | – | 43 |
| AITable.ai | Yes | $18 per month | Yes | 93 |
| Wren AI | Yes | $179 per month | Yes | 83 |
| Airtable | Yes | $20 per month | Yes | 80 |
| Vanna | Yes | $50 per month | Yes | 78 |
| MinusX | Yes | $20 per month | Yes | 63 |
| Bricks | Yes | $17.5 per month | No | 58 |
| Text2SQL.ai | Yes | not published | Yes | 58 |
Verdict
Formula.dog publishes little verifiable information: look at the better-scored alternatives first.
Strengths
- Free tier to try it
- Established since 2022
Limitations
- Data hosting not disclosed
- Data export not documented
Avoid if…
- You handle sensitive personal data without a processing agreement
- You need to easily retrieve your full history
Alternatives
Categories and jobs
Learn more
Frequently asked questions
Is Formula.dog free?
Yes, a free plan exists, with usage limits. The first paid plan costs $5 one-off payment.
Where is Formula.dog data stored?
The publisher does not clearly say so in its public documentation.
Does Formula.dog have an API?
It is not documented.
What are the alternatives to Formula.dog?
In the same category: AITable.ai, Wren AI, Airtable, and Vanna.
Formula.dog or AITable.ai: which one to choose?
Formula.dog starts at $5 one-off payment, AITable.ai at $18 per month and our score is 43/100 for Formula.dog and 93/100 for AITable.ai. Try both on the same task before paying.
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Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score