AI email tools
Lavender: review, pricing, data and alternatives
Lavender is for people writing sales emails and outreach messages. It scores emails, identifies passages that reduce the chances of a reply, and suggests improvements to wording. A free tier exists; the first paid plan costs $27 per month. Access and transparency score: 51/100, #6 of 12 in its category.
| Access | 25/30 | |
|---|---|---|
| Openness | 0/30 | |
| Trust | 26/40 |
What is Lavender?
Lavender is for people writing sales emails and outreach messages. It scores emails, identifies passages that reduce the chances of a reply, and suggests improvements to wording.
According to its documentation, Lavender lets you:
- score sales emails
- identify passages that reduce the chances of a reply
- suggest improvements to wording
- help write outreach messages
We file it under AI email tools, the category of tools to sort and draft emails, and it also overlaps with sales and prospecting and grammar and paraphrasing. The category lists 12 verified tools on this site.
The publisher is Sorter, Inc., based in United States. The service launched in 2020, which gives it some track record.
Who is it for?
It is mostly useful to these profiles: sales teams and marketers. The need it covers is simple to state: sort and draft emails.
Lavender is a good candidate if:
- you want to try before paying
Before deciding, run a trial on a real task and measure the time saved: it is the only criterion that really counts.
How much does Lavender cost?
Pricing model: freemium (limited free use, then paid). A free plan is offered, usually limited in volume or features.
The first paid plan costs $27 per month (Individual Starter, monthly equivalent billed annually; USD 29 per month with monthly billing), according to the pricing page, checked on October 24, 2026.
Per month, that is more expensive than the category median ($22.5 per month, based on tools with a published price).
To estimate what the same work would cost done directly with an AI model, use our API price calculator. Prices change often: always check the official site before subscribing.
Data and privacy
The publisher does not clearly state where data is hosted. Assume your content may leave your region.
For professional use, check that a data processing agreement (DPA) is offered, and do not send customers' personal data or confidential documents without one.
No export feature is documented: keep a copy of your content elsewhere.
Three habits apply to every AI tool:
- turn off the use of your content for training if the option exists
- use a work account separate from your personal account
- review everything the tool produces before publishing or sending it
Platforms, languages and API
Lavender runs on: browser extension.
Interface languages: English.
API availability is not documented.
How we scored it
Our 51/100 score does not judge output quality: it measures what can be publicly verified about access to the tool, its openness and how far the publisher can be trusted.
| Criterion | Points | What counts |
|---|---|---|
| Access | 25/30 | free tier, published price, French interface |
| Openness | 0/30 | API, data export, open code |
| Trust | 26/40 | identified publisher, declared hosting, age, presence in reference lists |
The full calculation is explained on our method page.
Comparison with alternatives
Lavender against other tools in the aI email tools category:
| Tool | Free | Entry price | API | Score |
|---|---|---|---|---|
| Lavender | Yes | $27 per month | – | 51 |
| GetResponse | Yes | $186.96 per year | Yes | 83 |
| AgentMail | Yes | $20 per month | Yes | 63 |
| Jetwriter AI | Yes | $168 per year | – | 63 |
| Shortwave | Yes | $30 per month | – | 55 |
| Hoppy Copy | No | $39 per month | Yes | 53 |
| Ellie | Yes | not published | – | 48 |
| Seventh Sense | Yes | not published | Yes | 48 |
Verdict
Lavender publishes little verifiable information: look at the better-scored alternatives first.
Strengths
- Free tier to try it
- Established since 2020
Limitations
- More expensive than its category median
- Data hosting not disclosed
- Data export not documented
Avoid if…
- You handle sensitive personal data without a processing agreement
- You need to easily retrieve your full history
Alternatives
- GetResponsefree tier
- AgentMailfree tier
- Jetwriter AIfree tier
- Shortwavefree tier
- Hoppy Copy$39 per month
- Elliefree tier
Categories and jobs
Learn more
Frequently asked questions
Is Lavender free?
Yes, a free plan exists, with usage limits. The first paid plan costs $27 per month.
Where is Lavender data stored?
The publisher does not clearly say so in its public documentation.
Does Lavender have an API?
It is not documented.
What are the alternatives to Lavender?
In the same category: GetResponse, AgentMail, Jetwriter AI, and Shortwave.
Lavender or GetResponse: which one to choose?
Lavender starts at $27 per month, GetResponse at $186.96 per year and our score is 51/100 for Lavender and 83/100 for GetResponse. Try both on the same task before paying.
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Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score