Graphic design
Looka: review, pricing, data and alternatives
Looka is for people creating a visual identity for a business or brand. It suggests logos from a business name, supports color and font changes, applies identities to materials, and creates brand websites. There is no free tier; the first paid plan costs $20 one-off payment. Access and transparency score: 40/100, #15 of 16 in its category.
What is Looka?
Looka is for people creating a visual identity for a business or brand. It suggests logos from a business name, supports color and font changes, applies identities to materials, and creates brand websites.
According to its documentation, Looka lets you:
- suggest logos from a business name
- change a logo's colors and fonts
- apply a visual identity across materials
- create a website for a brand
We file it under Graphic design, the category of tools to create visuals, logos and assets, and it also overlaps with website builders. The category lists 16 verified tools on this site.
The publisher is Looka Inc., based in Canada. The service launched in 2016, which gives it some track record.
Who is it for?
It is mostly useful to these profiles: small business owners, freelancers, and marketers. The need it covers is simple to state: create visuals, logos and assets.
The best test is a concrete case from your daily work: if the tool does not beat your current method within a week, move on to an alternative.
How much does Looka cost?
Pricing model: paid. No permanent free plan is offered.
The first paid plan costs $20 one-off payment (Basic Logo Package, one-time purchase of a low-resolution PNG logo), according to the pricing page, checked on October 24, 2026.
To estimate what the same work would cost done directly with an AI model, use our API price calculator. Prices change often: always check the official site before subscribing.
Data and privacy
The publisher does not clearly state where data is hosted. Assume your content may leave your region.
For professional use, check that a data processing agreement (DPA) is offered, and do not send customers' personal data or confidential documents without one.
Exporting your content: PNG, EPS, SVG, PDF selon la formule. Being able to get your data back makes switching tools easier later.
Three habits apply to every AI tool:
- turn off the use of your content for training if the option exists
- use a work account separate from your personal account
- review everything the tool produces before publishing or sending it
Platforms, languages and API
Looka runs on: web browser.
Interface languages: English.
API availability is not documented.
How we scored it
Our 40/100 score does not judge output quality: it measures what can be publicly verified about access to the tool, its openness and how far the publisher can be trusted.
| Criterion | Points | What counts |
|---|---|---|
| Access | 10/30 | free tier, published price, French interface |
| Openness | 10/30 | API, data export, open code |
| Trust | 20/40 | identified publisher, declared hosting, age, presence in reference lists |
The full calculation is explained on our method page.
Comparison with alternatives
Looka against other tools in the graphic design category:
| Tool | Free | Entry price | API | Score |
|---|---|---|---|---|
| Looka | No | $20 one-off payment | – | 40 |
| Napkin AI | Yes | $9 per month | Yes | 81 |
| Canva | Yes | $144 per year | Yes | 78 |
| Creative Fabrica | Yes | $47 per year | Yes | 73 |
| Recraft | Yes | $12 per month | Yes | 68 |
| Canvora | Yes | $19 per month | Yes | 58 |
| Playground | Yes | $12 per month | Yes | 58 |
| Stockimg AI | Yes | $19 per month | Yes | 58 |
Verdict
Looka publishes little verifiable information: look at the better-scored alternatives first.
Strengths
- Established since 2016
Limitations
- No free tier
- Data hosting not disclosed
Avoid if…
- You handle sensitive personal data without a processing agreement
Alternatives
- Napkin AIfree tier
- Canvafree tier
- Creative Fabricafree tier
- Recraftfree tier
- Canvorafree tier
- Playgroundfree tier
Categories and jobs
Learn more
Frequently asked questions
Is Looka free?
No, there is no permanent free plan. The first paid plan costs $20 one-off payment.
Where is Looka data stored?
The publisher does not clearly say so in its public documentation.
Does Looka have an API?
It is not documented.
What are the alternatives to Looka?
In the same category: Napkin AI, Canva, Creative Fabrica, and Recraft.
Looka or Napkin AI: which one to choose?
Napkin AI has a free tier, Looka does not, Looka starts at $20 one-off payment, Napkin AI at $9 per month, and our score is 40/100 for Looka and 81/100 for Napkin AI. Try both on the same task before paying.
Related articles
- Creating videos with AI: what works todayOctober 10, 2026
- Generating images with AI: tools, pricing, and limitationsOctober 9, 2026
- How to use NotebookLM: a complete guideOctober 8, 2026
- Free ChatGPT alternatives: what they actually offerOctober 7, 2026
Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score