Sales and prospecting
Apollo.io: review, pricing, data and alternatives
Apollo.io helps sales teams find companies and business contacts. It supports enriching prospect contact details, preparing personalized outreach messages and scheduling sequences of follow-up communications for sales prospecting. A free tier exists; the first paid plan costs $49 per month. Access and transparency score: 75/100, #1 of 11 in its category.
What is Apollo.io?
Apollo.io helps sales teams find companies and business contacts. It supports enriching prospect contact details, preparing personalized outreach messages and scheduling sequences of follow-up communications for sales prospecting.
According to its documentation, Apollo.io lets you:
- find companies and business contacts
- enrich prospect contact details
- prepare personalized outreach messages
- schedule sales follow-up sequences
We file it under Sales and prospecting, the category of tools to find and follow up leads, and it also overlaps with aI email tools and workflow automation. The category lists 11 verified tools on this site.
The publisher is ZenLeads, Inc., based in United States. The service launched in 2015, which gives it some track record.
Who is it for?
It is mostly useful to these profiles: sales teams, marketers, and small business owners. The need it covers is simple to state: find and follow up leads.
Apollo.io is a good candidate if:
- you want to try before paying
- you plan to connect it to your tools or automations through its API
The best test is a concrete case from your daily work: if the tool does not beat your current method within a week, move on to an alternative.
How much does Apollo.io cost?
Pricing model: freemium (limited free use, then paid). A free plan is offered, usually limited in volume or features.
The first paid plan costs $49 per month (Basic, per user, billed annually), according to the pricing page, checked on October 24, 2026.
Per month, that is close to the category median ($49 per month, based on tools with a published price).
To estimate what the same work would cost done directly with an AI model, use our API price calculator. Prices change often: always check the official site before subscribing.
Data and privacy
According to its privacy policy, data is processed in several regions depending on the plan.
Exporting your content: CSV. Being able to get your data back makes switching tools easier later.
Three habits apply to every AI tool:
- turn off the use of your content for training if the option exists
- use a work account separate from your personal account
- review everything the tool produces before publishing or sending it
Platforms, languages and API
Apollo.io runs on: web browser, browser extension, API, and Slack.
Interface languages are not specified.
A public API lets you call it from your own programs or an automation tool, and plug it into an AI agent.
How we scored it
Our 75/100 score does not judge output quality: it measures what can be publicly verified about access to the tool, its openness and how far the publisher can be trusted.
| Criterion | Points | What counts |
|---|---|---|
| Access | 25/30 | free tier, published price, French interface |
| Openness | 20/30 | API, data export, open code |
| Trust | 30/40 | identified publisher, declared hosting, age, presence in reference lists |
The full calculation is explained on our method page.
Comparison with alternatives
Apollo.io against other tools in the sales and prospecting category:
Verdict
Apollo.io is among the most accessible and transparent tools in its category.
Strengths
- Free tier to try it
- Public API
- Established since 2015
- Available on many platforms
Alternatives
Categories and jobs
Learn more
Frequently asked questions
Is Apollo.io free?
Yes, a free plan exists, with usage limits. The first paid plan costs $49 per month.
Where is Apollo.io data stored?
According to the publisher, in several regions depending on the plan.
Does Apollo.io have an API?
Yes, a public API is documented.
What are the alternatives to Apollo.io?
In the same category: Oliv AI, NioLeads, lemlist, and Clay.
Apollo.io or Oliv AI: which one to choose?
Apollo.io starts at $49 per month, Oliv AI at $19 per month and our score is 75/100 for Apollo.io and 58/100 for Oliv AI. Try both on the same task before paying.
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Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score