FRENES

Sales and prospecting

lemlist: review, pricing, data and alternatives

lemlist helps sales teams find prospect contact details and personalize outreach messages. It also lets them schedule follow-up sequences, track replies and results, and check email deliverability. There is no free tier; the first paid plan costs $55 per month. Access and transparency score: 55/100, #4 of 11 in its category.

Score
55/100
Access 15/30
Openness 20/30
Trust 20/40
Paid onlyAPIEU data hosting

What is lemlist?

lemlist helps sales teams find prospect contact details and personalize outreach messages. It also lets them schedule follow-up sequences, track replies and results, and check email deliverability.

According to its documentation, lemlist lets you:

  • find prospect contact details
  • personalize outreach messages
  • schedule follow-up sequences
  • track replies and results
  • check email deliverability

We file it under Sales and prospecting, the category of tools to find and follow up leads, and it also overlaps with aI email tools and workflow automation. The category lists 11 verified tools on this site.

The publisher is LEMPIRE, based in France.

Who is it for?

It is mostly useful to these profiles: sales teams, marketers, and small business owners. The need it covers is simple to state: find and follow up leads.

lemlist is a good candidate if:

  • you plan to connect it to your tools or automations through its API
  • you must keep your data in Europe or on your own machine

The best test is a concrete case from your daily work: if the tool does not beat your current method within a week, move on to an alternative.

How much does lemlist cost?

Pricing model: paid. No permanent free plan is offered.

The first paid plan costs $55 per month (Email, pricing with an annual commitment; 50,000 emails per month), according to the pricing page, checked on October 24, 2026.

Per month, that is close to the category median ($49 per month, based on tools with a published price).

WAPlusWAPlus : $12.99$12.99Oliv AIOliv AI : $19$19NioLeadsNioLeads : $29$29Apollo.ioApollo.io : $49$49SmartWriterSmartWriter : $49$49lemlistlemlist : $55$55ClayClay : $185$185
First paid plan, per month (dollars or euros, annual plans divided by 12).

To estimate what the same work would cost done directly with an AI model, use our API price calculator. Prices change often: always check the official site before subscribing.

Data and privacy

According to its privacy policy, data is processed in the European Union.

Hosting in the European Union makes GDPR compliance easier, without exempting you from reading the terms of use.

Exporting your content: CSV. Being able to get your data back makes switching tools easier later.

Three habits apply to every AI tool:

  • turn off the use of your content for training if the option exists
  • use a work account separate from your personal account
  • review everything the tool produces before publishing or sending it

Platforms, languages and API

lemlist runs on: web browser, browser extension, and API.

Interface languages: English and French.

A public API lets you call it from your own programs or an automation tool, and plug it into an AI agent.

How we scored it

Our 55/100 score does not judge output quality: it measures what can be publicly verified about access to the tool, its openness and how far the publisher can be trusted.

lemlist score breakdown
CriterionPointsWhat counts
Access15/30free tier, published price, French interface
Openness20/30API, data export, open code
Trust20/40identified publisher, declared hosting, age, presence in reference lists
Apollo.ioApollo.io : 7575Oliv AIOliv AI : 5858NioLeadsNioLeads : 5858lemlistlemlist : 5555ClayClay : 5555ReplyReply : 5353WAPlusWAPlus : 5353GongGong : 4545Regie.aiRegie.ai : 3838ClearbitClearbit : 3333
lemlist ranks #4 of 11. The category's top ten are shown.

The full calculation is explained on our method page.

Comparison with alternatives

lemlist against other tools in the sales and prospecting category:

Comparison within the category
ToolFreeEntry priceAPIScore
lemlistNo$55 per monthYes55
Apollo.ioYes$49 per monthYes75
Oliv AIYes$19 per monthYes58
NioLeadsYes$29 per monthYes58
ClayYes$185 per monthYes55
ReplyNonot publishedYes53
WAPlusYes$12.99 per month–53
GongNonot publishedYes45

Verdict

lemlist is a decent option; compare its price and terms with the category leaders.

Strengths

  • Public API
  • Data hosted in the EU

Limitations

  • No free tier

Frequently asked questions

Is lemlist free?

No, there is no permanent free plan. The first paid plan costs $55 per month.

Where is lemlist data stored?

According to the publisher, in the European Union.

Does lemlist have an API?

Yes, a public API is documented.

What are the alternatives to lemlist?

In the same category: Apollo.io, Oliv AI, NioLeads, and Clay.

lemlist or Apollo.io: which one to choose?

Apollo.io has a free tier, lemlist does not, lemlist starts at $55 per month, Apollo.io at $49 per month, and our score is 55/100 for lemlist and 75/100 for Apollo.io. Try both on the same task before paying.

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Neutrality. No affiliate links. No vendor pays to be reviewed, rated or ranked. Reviews are directed by François Chollet, neutral and factual, and every data point is dated and sourced. How we score